The World an end, and faith a means

"Once you have made the World an end, and faith a means, you have almost won your man, and it makes very little difference what kind of worldly end he is pursuing.  Provided that meetings, pamphlets, policies, movements, causes, and crusades, matter more to him than prayers and sacraments and charity - his is ours - and the more 'religious' (on those terms), the more securely ours.  I could show you a pretty cageful down here."--Screwtape

Lewis, C.S. ; Screwtape Letters, p. 39, Touchstone, 1996 ed.